Ididn't take the typical founder path. In 2013, my cousin and I started BottleKeeper with $10K and an obsession with profitability. No VCs. No employees. No "growth at all costs." Just a system for understanding every number in the business.
That system took us to $60M in total revenue with just four people. In 2018, Mark Cuban and Lori Greiner shook hands on a deal during Shark Tank. We didn't close it but the business kept growing and we were later acquired.
Before the 2021 acquisition, I moved my family from Manhattan Beach to Bozeman, Montana. Not for the easy life — for the hard one.
"The system I built to run BottleKeeper is now Pentane — financial intelligence for founders who refuse to fly blind."
Today, I split my time between building Pentane, hosting the Growth Mavericks podcast, and enjoying my family.
